Behind China, India is the most important market for Xiaomi. In each of the first two quarters of the year, the company managed to sell between 1 and 1.5 million smartphones in the country. In the third quarter, however, the Chinese manufacturer took it up a notch.
Recently, Xiaomi announced via a tweet that it sold more than 2 million smartphones in India in Q3. This is a record for the company and represents a 150 percent increase when compared to the same period last year. The Chinese manufacturer, best known for its devices that offer a great price-performance ratio, was able to increase its sales drastically by expanding into the offline retail market.
With the help of Indian distributors like Redington, Innocomm, StoreKing, and Just By Live, Xiaomi was able to get its devices in more than 8,500 retail stores across the country this year. In addition, it also sells devices through its own website and on partner sites like Flipkart, Amazon, and Snapdeal.
According to the report published by IDC, Xiaomi is currently the fourth biggest player in India, with a market share of 7.5 percent. But when taking only online sales into account, the company gets bumped up to second place, behinds Lenovo.
Xiaomi is on track for a great fourth quarter as well. The company managed to sell over 500,000 smartphones in the first three days of October and over a million combined in the same month. Its most popular models have been the affordable Redmi Note 3 and the Redmi 3S series.
So, any thoughts on Xiaomi’s success in India? Are you surprised by it, or did you see this one coming?