On the sidelines of the launch of Lenovo K6 Power in India earlier today, Ajay Yadav, Vice President, Flipkart shared that the online retailer has sold over 13 million Lenovo smartphones till date. The number of course includes Moto smartphones as well.
Lenovo partnered with Flipkart in 2014 as it entered the crowded Indian market and has since then launched several budget and mid-range smartphones, several of them being exclusive to Flipkart.
We are the number 2 smartphone brand by value and volume in India and have been a dominating player in the online space since last 7 quarters. We have set benchmarks in the industry with our product propositions and have emerged as a prime challenger brand in the smartphone category.
– Sudhin Mathur, Executive Director, Lenovo Mobile Business Group India
Ajay also shared that more than 50% customers come back to buy a Lenovo brand smartphone validating high customer satisfaction score. According to the latest IDC report for Q3 2016, Lenovo group has a 9.5% market share in India.